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We often we get asked what a partner needs to, or should, put on their website in terms of text to promote the partnership with Roots Contractor Insurance.

Below is a series of paragraphs and bullet points that can be used on your own website and marketing material to introduce and highlight the benefits of using Roots Contractor Insurance.

Who are Roots Contractor Insurance?

Roots Contractor Insurance was setup to make getting business insurances and IR35 status reviews easier and cheaper. Roots makes the entire customer journey smoother, quicker and more informative than anywhere else in the country.

We’ve been working in the contractor insurance marketplace for over a decade at some of the biggest and well known contractor related firms in the UK, meaning we know the frustrations people face when trying to find and take out business insurance or get an IR35 status review.

Too many times insurance is a case of keying in your details online to then not get a firm quote, or even worse not being able to progress and purchase it there and then. Roots 24/7/365 self-service online system allows over 1,400 professions to get a firm quote, purchase and receive their policy documents in a matter of minutes, all in your own time.

All Roots insurances and IR35 products are backed up by experienced in-house experts. We’re a fresh, young, relatable brand working in an old, converted factory in the heart of the East Midlands, and we don’t wear suits or bring briefcases to work. We’re not bogged down with legacy systems, instead we utilise cutting edge technology and build our own systems. Most importantly when you talk we listen.

IR35 As Well As Insurance 

Roots has over a decade of experience in the contractor insurance and IR35 marketplace, holding board positions at some of the most prominent names in the industry, which they has used to create one of the leading offerings out there today – available online on a 24/7/365 self-service basis for contractors to quote, buy and receive policy documents in minutes.

Roots offer all of the main contractor insurances including Professional Indemnity, Public Liability and IR35 insurance, as well as IR35 contract reviews – at some of the most competitive prices in the marketplace. All of our insurances are backed by major UK A rated insurers, ensuring you are in safe hands should the worst happen.

In addition, all Professional Indemnity policies come with a free IR35 contract review.

Contractor Business Insurance

Roots offer clients a full range of contractor business insurances and IR35 status reviews, including;

  • Professional indemnity insurance (includes a free IR35 contract review)
  • Public liability insurance
  • Employers liability insurance
  • Contractor legal protection
  • IR35 investigation insurance
  • IR35 working practices review
  • A range of IR35 contract reviews.

Many of the above insurances will be contractual requirements that a contractor is obliged to hold before they commence an engagement with an end client. Roots takes the pain out of searching and sourcing the required insurances by offering an efficient online solution to aid you in remaining compliant.

As a partner of Roots all clients automatically have a 10% discount applied when buying online, offering marketing leading prices to over 1,400 professions. All insurances are provided via A rated UK based insurers, offering security and reliability in the event of a claim.


Information on signposting clients, including the regulatory and compliance aspects of it is available by clicking here.

The Roots Contractor Insurance Assets: Logos, Font and Colour

The Roots Contractor Insurance logos below can be used on your website and marketing material.

Roots Contractor Insurance Logo – White Background
JPEG format: Click here
PNG format: Click here

Roots Contractor Insurance Logo – Black Background
JPEG format: Click here
PNG format: Click here

Roots (All Services) Logo – White Background
JPEG format: Click here
PNG format: Click here

Roots (All Services) Logo – Black Background
JPEG format: Click here
PNG format: Click here

Roots Contractor Insurance Font
Font Name: Apertura

Roots Contractor Insurance Orange Colour
Hex Colour: #E96224

Privacy Policy – Data Sharing Section Example

It is a requirement under GDPR for any partner sharing their customer data with third parties i.e. Roots Contractor Insurance, to include and explain this in their Privacy Policy. An example Data Sharing section showing what could be included can be found by clicking here.

Email to Clients Example

If you need to inform customers about the partnership with Roots Contractor Insurance then we can work with you to assist you. A template to use can be found by clicking here.

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